Apr. 14, 2017
NewsScientific News

How Do You Eat your Chocolate Bunny?

Hint: Most People Start with the Ears

​A new study published in the Wiley journal Laryngoscope tackles the timely subject of "Seasonality of Auricular Amputations in Rabbits" – or, put more simply, ear amputations of chocolate bunnies.

The tongue-in-cheek research was carried out by ear, nose, and throat doctor Kathleen Yaremchuk, based at Henry Ford Hospital in Detroit, who decided to have fun with the topic to establish the unique nature of chocolate bunny eating.

The online research found that 59% of 28,113 respondents preferred to eat chocolate rabbits starting with the ears; 33% indicated that they had no starting point preference, and 4% said they started with the tail or feet.

The research has triggered global media attention, including a feature on the Today show and coverage in the New York Daily News, The Mirror, and ABC's Good Morning America, where an awkward moment sparked a Twitter debate over whether eating an Easter bunny is a quintessentially Christian activity.

The researchers also found increased reports of confectionary rabbit auricular amputation in late March through mid-April for each of the 5 years studied. Mapping techniques showed the annual peak incidence in 2012 to 2017 to be near Easter for each year studied. They also concluded: "Human adults and children appeared to be wholly responsible for the amputations, and, although several reconstructive efforts might be used to re-attach the ears, this may be a futile effort, since often the rest of the rabbit soon succumbs to a similar fate."

"It was interesting to discover that few other confectionary symbols, such as Santa, succumb to isolated defects, like the chocolate bunnies do," said Dr. Kathleen Yaremchuk, lead author of the Laryngoscope study.

So … which part of the chocolate bunny do you bite into first?

The ears
The tail or feet
Somewhere in the middle
Who knows? It's there one minute and gone the next

More information: http://portal.wiley.com

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